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Logo Design : Genius Loci

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Project Details:

Nye' Lyn Tho

Credit

Genius Loci

Client

2017

Date

Branding , Graphic Design , Logo Design

Category

Genius Loci is a real estate company whose name means "the spirit of a place." This is such a poetic and delicate name so we treated the mark that way. We represented this ideal of "spirited location" by embedding the tittle of the first "i" below the baseline to represent location, the roots, the earth, the place. The tittle above the 2nd "i" represents the spirit aspect which gently rises to the ascender line.

Description

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