Tote Bag Design : Power of We

Project Details:

Nye' Lyn Tho

Credit

Power California

Client

August 2019

Date

Graphic Design , Illustration

Category

Role: Logo Designer, Graphic Designer, Art Director
Tools: Mind Map, Sketchbook, Adobe Illustrator
Concept: Power California developed "The Power of We" campaign in order to create a platform that united Californians from all walks of life. The idea was to unite people with shared values despite their racial, cultural, physical differences in order to convey that we're all in this together. "When we harness that collective effort to resource our schools, support our communities and ensure a fair return on our work, we're bringing California to the Power of We" - Power California.

The design concept uses various items that showcase a thriving, shared, and balanced community using California as the negative space. The objects include a diverse set of people to strongly represent togetherness. People identify with reflections of themselves so creating a collage of characters people could readily identify with set the basis for the imagery.

Description

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