EcoSoul: Branding - Nye' Lyn Tho

Project Details:

Branding , Graphic Design , Logo Design

Category

Role: Branding Specialist, Graphic Designer, Photographer
Tools: Sketchbook, Mind Map, Illustrator CS5, Photoshop CS5, Canon DSLR
Company EcoSoul

Being that African spirituality is a main force within EcoSoul, I created a traditional 3 lined symbol for the "E" within her logo. It's stylized in a very raw hand-drawn manner to further the deep ties to traditional medicine and nature. The "S" was embedded with a leaf pattern to re-inforce the natural elements and the idea behind being healed by becoming one with mother earth. The simplicity of the "E" compliments the intricate details within the "S". It's simple but memorable while maintaining an organic feel.

EcoSoul provides ecotherapy through workshops and mentorship to individuals and groups. Phoenix, the owner, fosters a deeper connection between nature and intergenerational healing for personal and community wellness. EcoSoul utilizes traditional African spirituality, ecopsychology, and ecotherapy to cultivate peace and well-being.

We went out to Coyote Hills Regional Park in Fremont,CA to get these awesome landscape shots for the site and other marketing material. This is one of many sites in which EcoSoul uses in their practice.

I've also designed the website. Check it out here

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