Retainer Rates

Your work is
but the way it’s presented
hasn’t caught up yet.
A retainer keeps everything
aligned with your mission
—consistently

Your work is

but the way it’s presented hasn’t caught up yet.
A retainer keeps everything aligned with your mission
—consistently

NLT_Site_Graphic-01

Why a Retainer?

If you’ve been juggling freelancers, DIYing graphics on Canva, or just trying to keep up—this is your sign to stop doing it alone.

They say “don’t judge a book by its cover,” but let’s be real—we all do.
 And your visual identity is the cover. Before anyone reads your mission, your captions, or your strategic plan… they’re looking at how it’s presented. A powerful story deserves powerful visuals. If the story looks underdeveloped, people might never give it the chance it deserves. It’s like showing up to a life-changing interview in sweaty gym clothes—your brilliance is still there, but it’s being misrepresented. A retainer makes sure your visuals are telling the truth about your value, consistently!

Plus, it saves your organization money in the long run. Our standard hourly rate outside of a retainer is $150/hr. These packages are designed to honor our ongoing relationship with reduced rates, faster turnarounds, and more thoughtful collaboration.

Not Just a Vendor.
A Creative Ally.

You don’t need more tasks—you need a partner.


Why Choose a Retainer
Over a Full-Time

Full-Time Art Director / Designer Costs:
◦ Average Salary: $90,000 – $130,000/year ($7,500 – $10,800/month).
◦ Additional Costs: Benefits (20-30%), payroll taxes (7.65%), equipment, software, and office space.
◦ Total Monthly Cost: $10,000 – $14,000 or more.

senior-level expertise at a fraction of the cost of an in-house executive. We take on all of the overhead including:

◦ Software (Adobe Creative Suite, Content Management System, Zoom, Etc)

◦ Equipment (Top of the line iMac, Wacom tablet, Professional Camera Gear, External Hard Drives, and other office supplies)

◦ Workspace (Office Space, WiFi, Etc)

No need for training, onboarding, or managing a full-time employee’s productivity.

A decade of experience in branding, design, and creative direction across multiple industries.

Scale up or down based on your business’s evolving needs.

Unlike a salaried hire, a retainer offers flexibility with no HR obligations.

Why Choose a Retainer Over a Full-Time Art Director / Designer?

Full-Time Art Director / Designer Costs:

Average Salary: $90,000 – $130,000/year ($7,500 – $10,800/month).

Additional Costs: Benefits (20-30%), payroll taxes (7.65%), equipment, software, and office space.

Total Monthly Cost: $10,000 – $14,000 or more.

Senior-level expertise at a fraction of the cost of an in-house executive. We take on all of the overhead including:

Software (Adobe Creative Suite, Content Management System, Zoom, Etc)

Equipment (Top of the line iMac, Wacom tablet, Professional Camera Gear, External Hard Drives, and other office supplies)

Workspace (Office Space, WiFi, Etc)

No need for training, onboarding, or managing a full-time employee’s productivity.

A decade of experience in branding, design, and creative direction across multiple industries.

Scale up or down based on your business’s evolving needs.

Unlike a salaried hire, a retainer offers flexibility with no HR obligations.

Which Retainer
Feels Right for You?

You don’t have to juggle one-off freelancers anymore or struggle learning Canva. Let’s build a system that works month after month. Start with what you need now—scale up or down as you go. Each plan includes a set number of hours per month and consistent collaboration.

Starter

10 Hour Retainer = $1,350/mo ($135/hr – Saves $200/mo)

Example Output: 2 illustrations, 4 social posts, Edits to past work.

What’s included:
1. One request at a time
2. Average 3 day delivery on revisions
3. One meeting per month.
 

Growth

30 Hour Retainer = $3600/mo ($120/hr – Saves $1,050/mo)

Example output: 30-page report, 8 social posts, 4 illustrations.

What’s included:
1. Two requests at a time
2. Average 48 hour delivery on revisions
3. Two meetings per month
4. Up to 5 stock photos/ month
5. All Original Files / Templates

*3 Available

Pro

60 Hour Retainer = $6,300/mo ($105/hr – Saves $3,000/mo)

Example Output: Branding, Reports, Presentations, Illustration.

What’s included:
1. Multiple requests at a time
2. Average 24 hour delivery on revisions
3. Three meetings per month
4. Up to 10 stock photos / month
5. All Original Files / Templates
6. Unlimited revisions
7. Rush delivery without the rush fee.

*1 Available

Exclusive

100 Hour Retainer = $10,000/mo ($100/hr – Saves $5,000/mo)

Example Output: Campaigns, Multi-report design, Event branding, photography and retouching.

What’s included:
1. Multiple requests at a time
2. Average same day delivery on revisions
3. Four meetings per month
4. Up to 20 stock photos / month
5. All Original Files / Templates
6. Unlimited revisions
7. Rush delivery without the rush fee
8. Commercial fonts
9. Photography services included.
10. Retouching / Compositing Services included

*1 Available

Starter

10 Hour Retainer = $1,350/mo ($135/hr – Saves $200/mo)

Example Output: 2 illustrations, 4 social posts, Edits to past work.

What’s included:
1. One request at a time
2. Average 3 day delivery on revisions
3. One meeting per month.
 

Growth

30 Hour Retainer = $3600/mo ($120/hr – Saves $1,050/mo)

Example output: 30-page report, 8 social posts, 4 illustrations.

What’s included:
1. Two requests at a time
2. Average 48 hour delivery on revisions
3. Two meetings per month
4. Up to 5 stock photos/ month
5. All Original Files / Templates

*3 Available

Pro

60 Hour Retainer = $6,300/mo ($105/hr – Saves $3,000/mo)

Example Output: Branding, Reports, Presentations, Illustration.

What’s included:
1. Multiple requests at a time
2. Average 24 hour delivery on revisions
3. Three meetings per month
4. Up to 10 stock photos / month
5. All Original Files / Templates
6. Unlimited revisions
7. Rush delivery without the rush fee.

*1 Available

Exclusive

100 Hour Retainer = $10,000/mo ($100/hr – Saves $5,000/mo)

Example Output: Campaigns, Multi-report design, Event branding, photography and retouching

What’s included:
1. Multiple requests at a time
2. Average same day delivery on revisions
3. Four meetings per month
4. Up to 20 stock photos / month
5. All Original Files / Templates
6. Unlimited revisions
7. Rush delivery without the rush fee
8. Commercial fonts
9. Photography services included
10.  Retouching / Composite services included

*1 Available

Not Sure Yet?

Take this 5-minute questionnaire and I’ll recommend the best package for your needs,
whether that’s within or outside of a retainer.