J. Tyler of ZOGI Media & Publishing was looking for a logo that was “stylish, cutting edge, memorable, modern, confident and unique”.
ZOGI is a company that focuses primarily on young readers between the ages of 13 and 35. They aim to increase the popularity of novels, poetry and other forms of expression by adding a flare of style and culture that is attractive to today’s youth.
ZOGI stands for Zodiac Gifted It is meant to represent talent on a level as high as the stars, or in other words highly gifted. I tied this astrological aspect of the company into the mark by creating an orb-like symbol. The planet-like orb reintroduces the zodiac portion of the companies beliefs in an abstract manner. The orb is filled with ink to represent the publishing / artistic business of ZOGI.