Andrew Rodriguez : Logo

Project Details:

Nye' Lyn Tho

Credit

Andrew Rodriguez

Client

June 2012

Date

Graphic Design , Logo Design

Category

Role: Concept Designer, Designer
Tools: Adobe Illustrator, Sketch Book, Research
Company: Andrew Rodriguez Photography

The mark uses Andrews initials with the lowercase "r" barely visible but supporting the overall structure of the "A". We tend to Caps our initials giving equal weight to each part of ourselves but lowering the "r" and giving dominance to the "A" expresses that Andrew is a self-made person. While our family and past sometimes define us, Andrew is simply Andrew. However, the presence and support of the 'r' reflects that he doesn't forget where he comes from. He is expressively raw and naturally real and those qualities are reflected in his work.

Description

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